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PropCast

content studio — review, lock, render

Wireframe — shows the intended shape and functionality; not yet wired to a real backend. Handoff reference for the PropIQ engineering team.

Every name, number, state, and record on this page is realistic EXAMPLE data — nothing here is read from or written to any system, and the controls are shown for shape only (they do not act).

3Awaiting review
3Rendering now
2Need file-match review
14Published this month

Review: “ADU rules changed” — pick a direction

3 finalists survived · 12 generated, 9 culled in the reference's gauntlet

Brief context — triggered by signal: EPA ADU ordinance update (Jul 9) · fills backlog slot Mon wk29 · education #2. In the reference, the chosen concept builds the full container bundle (video + landing page + lead-magnet PDF + comment-DM flow) shipped as ONE approval card, and approval is always human.

A · “Your garage is worth $250K”
craft 5/5 · joke 4/5 · rank 8.7dry, no hype — deadpan money-first open scores highest against the taste profile (humor 6/10, edge 3/10)
  • · Money-first angle · deadpan open on your driveway
  • · Point: new state ADU rules just raised what an EPA garage lot can hold
  • · CTA: comment “ADU” for the checklist
15s preview · full script
B · “The 12-minute backyard rule”
craft 4/5 · joke 3/5 · rank 8.1warm explainer — story-led, slower open
  • · Walkthrough angle · one couple's garage-to-ADU timeline
  • · Point: permitting is the part nobody budgets time for
  • · CTA: save this, then comment “ADU”
15s preview · full script
C · “EPA lots just got bigger (on paper)”
craft 4/5 · joke 2/5 · rank 7.6news-anchor straight read — fastest to produce
  • · Ordinance breakdown in three cuts
  • · Point: what changed, who qualifies, what it's worth
  • · CTA: link in bio for the checklist
15s preview · full script

Choosing runs the lock: the reference has exactly two governed decisions in the whole pipeline — backlog approval and exact-version approval here — and the locked copy can never be altered by a downstream render issue.

Provider status: Higgsfield-class b-roll API degraded

Elevated latency since 9:41 AM · 2 b-roll jobs held QUEUED — no silent retry storms: typed BLOCKED reason, idempotency keys on every retry. Fail-closed: jobs never auto-drop, they wait.

Render queue

every job carries a content-lock id — a job without one is rejected at creation
JobElapsed
RJ-4182 “Loan cleared” milestone video · lock CL-99312m 14s
RJ-4183 Beech teaser captions (alpha overlay) · lock CL-9928—
RJ-4179 Open Neighborhood b-roll A-2 (Redwood City) · lock CL-992511m 03s
RJ-4184 Personalized: Okafor equity video · lock CL-993294s / 120s fail-safe
RJ-4177 ADU explainer VO + assembly · lock CL-9919error: vendor 502

File-match review (2)

the only human step in naming
IMG_4471.mov87% visual match
→ VID-BEECH-KIT-02Best guess: kitchen pan, 118 Beech St (shot spec: “slow lateral, island foreground”).
DJI_0092.mp462% visual match — low confidence
→ VID-BEECH-EXT-05Drone orbit; two exterior candidates score close. Low-confidence matches are never auto-applied.

The naming contract in the reference: humans never name files — shot-IDs are system-assigned at call-sheet time; uploads without one get a best-guess match a human confirms.

QC holds (3)

Nextdoor cross-post — no AI-label field existsmanual AI-disclosure hold
Beech teaser — caption contrast checkvisual QC
Okafor personalized — fallback thresholdpersonalization QC

Design handoff — informed by PropertyIQ spec screens 16-content-review.html (finalists, the one-approval-card bundle) and 32-video-studio.html (render queue, file-match, QC holds). Example data throughout.

Chevy — PropCast